Abstract Dairy products remain an important part of the Ukrainian population’s diet, but the industry faces a number of problems, including negative trends related to declining milk production, a shortage of high-quality raw materials, growing imports, low consumer purchasing power, logistical difficulties and the impact of the war. This requires new approaches to the development of the industry and an in-depth analysis of the dairy market. The aim of the article was to analyse the functioning of the milk and dairy market, identify its problems and propose measures for the successful development of the dairy industry. The following methods were used in the research: abstract-logical, statistical and tabular with the aim of collecting, processing and analysing information on milk production, milk supply to processing enterprises, the quality of raw milk, and the export and import of dairy products during 2017-2024; graphical analysis was used to analyse the export and import of dairy products, to rank regions by milk production in 2024, and to study the raw milk price index; correlation and regression analysis was used to study the dependence of drinking milk and butter consumption in 2023 on per capita production volumes. The results of the study showed that the supply of raw milk on the market did not correspond to the capacity utilisation of milk processing enterprises, as a result of which the volume of dairy products was below the norm of its consumption. The structure and share of Ukrainian dairy exports to countries around the world were outlined. The dependence of drinking milk and butter consumption on raw milk production was studied. The practical significance lies in the fact that research into the functioning of the dairy market can serve as a guide when making decisions on how to increase milk production and processing, increase the consumption of dairy products, and grow the export volumes of the dairy industry
Pashchenko et al. (Fri,) studied this question.