Prefixed Innovations as Evaluative Tool in Online Media Texts

Online media occupy a special place in the mass media system. The article describes new prefix derivatives in Russian online texts as a means of expressing evaluation. The research involved word-formation, contextual, structural-semantic, communicative-pragmatic, and discursive analyses of word formation. The material was obtained by continuous sampling from online media texts published from January 2024 to December 2025. The research focused on new lexical units with the prefix anti-, which were numerous in the language of political confrontation. New nominations with the prefixes psevdo- and kvazi- had an ameliorative connotation, determined by the expressive word-formation formants and context. New nominations with the prefix ex- denoted public offenders and acquired an ameliorative connotation in the verbal environment. Neologisms with the prefix nedo- expressed a context-induced negative assessment, which was determined by the semantics of the word-forming formant or the motivating word. The research materials can be used in lexicographic practice to compile dictionaries of new categories, as well as in journalism and advertising.