Strategic Entrepreneurship in the World of AI: Redefining Innovation, Advantage, and Decision-Making

Artificial intelligence is no longer a futuristic abstraction confined to research labs or science fiction narratives. It has become a central force reshaping industries, business models, and competitive dynamics. Artificial intelligence (AI) has emerged as a critical focus for entrepreneurs, driving the development of AI-based startups to address challenges in various sectors. Despite increased innovation from data availability and supportive digitization legislation, some industries such as the healthcare industry remains resistant to disruptive technologies due to the strict regulations (Zahlan, et al., 2025). For entrepreneurs, this shift represents more than a technological upgrade. It signals a structural transformation in how opportunities are identified, how value is created, and how strategic decisions are made. Strategic entrepreneurship in the world of AI emerges at the intersection of innovation and competitive strategy, where adaptability, foresight, and intelligent resource orchestration define success. Entrepreneurship has always thrived in environments of change. Yet the rise of AI introduces a unique kind of disruption, one characterized by accelerating knowledge cycles, automation of cognitive tasks, and new forms of scalable intelligence. Entrepreneurs are not merely adopting tools; they are operating within a landscape where intelligence itself has become a resource. Understanding strategic entrepreneurship in this context requires examining how AI alters opportunity formation, competitive advantage, and organizational learning.