The use of digital networks and trust-building strategies: insights from Vietnamese entrepreneurs in Finland

Key Points

• The research aims to explore how Vietnamese entrepreneurs in Finland use digital networks and trust-building strategies.
• Qualitative interviews with Vietnamese entrepreneurs in Finland
• Analysis of digital communication platforms
• Identification of trust-building techniques used in business interactions
• Entrepreneurs leverage digital networks for effective communication
• Trust-building strategies significantly enhance collaborations
• Insights reveal cultural adaptations in business practices

Abstract