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This work explores the concept of big data and its impact on decision-making and knowledge production.

February 22, 2026

The myth of big data

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This work explores the concept of big data and its impact on decision-making and knowledge production.
Analyzing Nick Couldry's lecture on big data
Discussing the implications of metrics in various fields
Examining the perception of big data as a myth
Challenges the belief that big data leads to superior social knowledge
Illustrates the risks of overly relying on metrics
Emphasizes the need for critical evaluation of big data's influence

Abstract

Increasingly, institutions in the fields of research and policymaking, as well as the corporate realm, base decision-making and knowledge production on metrics calculated from what is metaphorically called ‘big data’. In his 2013 inaugural lecture ‘A Necessary Disenchantment: Myth, Agency and Injustice in a Digital World’, Nick Couldry discusses the mythical claim that big data is generating a new and better form of social knowledge.

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Nick Couldry (Wed,) studied this question.

www.synapsesocial.com/papers/699a9dae482488d673cd3b0c — DOI: https://doi.org/10.5117/9789462981362-21

The myth of big data

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