Social Shopping as a Preferred Route for Skin Care and Beauty Products a Study on the Trend among Millennial Women

Key Points

• To explore the trend of social shopping specifically for skin care and beauty products among millennial women.
• Conducted a survey targeting millennial women.
• Analyzed preferences in purchasing beauty products.
• Examined the influence of social media on shopping behaviors.
• A significant number of participants prefer social shopping for skin care products.
• Social media platforms are influential in the purchasing decisions of millennial women.