Cross-cultural management challenges are prevalent in multinational companies operating across different regions and cultures. A qualitative approach was employed through interviews with executives from various African countries based in South Africa. Executives reported significant cultural differences affecting communication and decision-making processes within their teams. Cultural barriers significantly impede effective cross-cultural management, necessitating tailored strategies to enhance team cohesion and productivity. Companies should implement targeted training programmes addressing cultural awareness and sensitivity among employees.
Mthembu et al. (Tue,) studied this question.