What question did this study set out to answer?

To explore how consumer engagement drivers and attitudes affect online purchase decisions and the role of brand trust.

February 26, 2026

The role of consumer engagement drivers and attitude in online purchase decision-making: moderating effects of brand trust

Key Points

To explore how consumer engagement drivers and attitudes affect online purchase decisions and the role of brand trust.
Analyzed the relationship between consumer engagement drivers and purchasing decisions
Examined the impact of brand trust as a moderator
Used surveys to gather data from online consumers
Identified key consumer engagement drivers influencing purchase behavior
Found that positive attitudes enhance purchasing likelihood
Demonstrated that brand trust moderates the relationship between engagement drivers and purchase decisions

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Connected Papers

Building similarity graph...

Analyzing shared references across papers

Discussion

Authors

Bestan Nihad Ismael

Abdulqadir Rahomee Ahmed Aljanabi

Journals

Middle East J of Management

Actions

References and Citations

Connected Papers

Building similarity graph...

Analyzing shared references across papers

The role of consumer engagement drivers and attitude in online purchase decision-making: moderating effects of brand trust

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Authors

Journals

Actions

References and Citations

Citation Network

Connected Papers

Discussion

Cite this study