mere technological artifact but as a sentient and ethical presence embedded within a technologically mediated society. This paper examines the film as a significant cultural and literary text that interrogates the nature of machine consciousness, posthuman identity, and the fragile boundaries between the human and the artificial. Situated within the framework of technological mediation and posthuman theory, the study explores how the film represents artificial beings as emotional, moral, and narrative subjects. Drawing on posthumanism, memory studies, and media theory, the paper analyses the role of implanted memory as a central mechanism through which identity and selfhood are constructed. The replicant protagonist K emerges as a figure of existential struggle, whose emotional vulnerability, ethical agency, and desire for authenticity challenge anthropocentric definitions of humanity. The film further complicates notions of consciousness through the character of Joi, an artificial companion whose programmed intimacy exposes the commodification of emotion and the mediated nature of desire in digital culture. The dystopian urban landscape of Blade Runner 2049 functions as an extension of technological consciousness, reinforcing themes of surveillance, alienation, and environmental decay. By portraying artificial beings as capable of empathy and moral reasoning while humans appear ethically diminished, the film reverses traditional hierarchies between creator and creation. This ethical inversion foregrounds questions of responsibility, autonomy, and the future of coexistence between humans and intelligent machines. This paper argues that Blade Runner 2049 articulates a posthuman vision in which humanity is no longer defined by biological origin but by memory, affect, and ethical choice. Through its exploration of artificial consciousness and technological mediation, the film emerges as a critical reflection on contemporary anxieties surrounding identity, agency, and meaning in an age of intelligent machines.
S.M. et al. (Sat,) studied this question.