Corporate green initiatives have evolved from voluntary actions into strategic imperatives for sustainable business growth. In India, the intersection of economic expansion and environmental responsibility has brought corporate sustainability to the forefront of investor attention. This paper explores how eco-friendly practices such as renewable energy adoption, carbon footprint reduction, waste management, and transparent ESG disclosures affect investor confidence in Indian companies. It emphasizes that environmental accountability not only enhances brand reputation but also signals financial stability, risk mitigation, and long-term value creation. The study, based on secondary data and conceptual analysis, reveals that investors increasingly prioritize sustainability performance when making investment decisions. Companies demonstrating genuine green commitments attract higher investor trust and market valuation. Thus, corporate green initiatives serve as both an ethical and economic driver, strengthening the linkage between sustainable performance and investor confidence in India’s evolving financial landscape.
Devi et al. (Wed,) studied this question.