The study of the representation of masculinity in the American media in a diachronic aspect is an important task in the context of constantly changing social and cultural norms. The phenomenon of the "crisis of masculinity" and the ongoing changes in the binary gender system, leading to the merging of two gender categories in Western society, emphasized the need to study the evolution of ideas about masculinity and its manifestations in various historical periods. The aim of the study is to identify ways to verbalize the image of masculinity in the American media in a diachronic aspect, covering the period 1900–2025. The object of the study is the category of masculinity, verbalized in English-language texts. The research material was journalistic texts published in American newspapers and magazines covering topics relevant to men. Special attention was paid to the selection of articles with explicitly stated authorship, while taking into account that the authors of the articles, as representatives of the male sex, are carriers of certain gender representations and, therefore, translate them in their texts. The method of corpus linguistics was used to comprehensively study the representations of masculinity in a vast array of journalistic texts. The method of component analysis was used to deconstruct the meanings of key lexical units representing masculinity and to define connotations. Finally, the method of interdisciplinary analysis, combining linguistic and cultural approaches, made it possible to analyze linguistic means taking into account historical, social and cultural factors. The scientific novelty of the study lies in a comprehensive diachronic analysis of the ways of verbalizing masculinity in American media discourse over a significant period of time, which has not been done before. For the first time, the work uses the method of corpus linguistics using the AntConc software for a comprehensive study of the representation of masculinity in a vast array of journalistic texts, which allows us to identify stable trends and dynamic changes in the discursive construction of gender identity. As a result, the study revealed a shift in the dominant discursive models of masculinity, reflecting the adaptation of gender roles to the changing socio-cultural landscape of the United States. The prevailing semantic groups used to represent the image of masculinity in the media at each of the chronological stages under consideration are established: the periods of the First World War, the Second World War, the post-war period, as well as the modern stage.
Ekaterina Andreevna Vasilkina (Sun,) studied this question.