The subject of the research is the features of content and transformation strategies of traditional popular science children's media in China under the conditions of digitalization, while the object of the research is the representative Chinese journal "History of Nature". The author analyzes in detail the practical experience of the transformation of Chinese popular science children's media in such aspects as content themes and format, the development of multimedia platforms, technological innovations, and brand expansion. Particular attention is paid to the influence of digital technologies on this field. The research shows that the rapid development of mobile internet and digital technologies has opened new opportunities for traditional popular science media, but has also led to such challenges as pressure from diverse media formats, digital publishing, and changes in children's consumption habits. In this regard, traditional popular science media need to constantly introduce innovations and adjust development strategies in order to adapt to the rapidly changing media environment and audience preferences. The article applies a comprehensive analytical method, which includes the analysis and synthesis of scientific literature, content analysis, and statistical processing of data. In conclusion, it is noted that, thanks to the application of comprehensive transformation strategies, popular science children's media such as "History of Nature" have formed unique advantages in the modern competitive media environment. These include: the creation of original and high-quality content that combines scientificity and engagement; timely updating of content themes and formats in accordance with social trends and reader interests; the use of multimedia platforms and technological innovations to build a two-way communication model with the audience; increasing the popularity and influence of the media brand through additional methods (science popularization events and cultural-creative products). The scientific novelty of the work lies in the fact that, for the first time, based on the practice of Chinese popular science children's media, a comprehensive development mechanism covering content, platforms, technology, and brand expansion has been systematically created. This opens new pathways for the transformation of similar media in the digital era.
Lu Xing (Sun,) studied this question.