Gender specificity of linguoaxiological parameters in sports discourse (based on the material of online chess broadcasts)

This study is devoted to the comparative analysis of gender characteristics in the lingvoaxiology of sports discourse. The aim of the research is to compare the lingvoaxiological parameters of sporting chess discourse within a gender paradigm. The object of the study is sporting chess discourse. The subject of the research is the gender aspect of the actualization of lingvoaxiological parameters in sporting chess discourse. The relevance of this study is determined by the fact that the methodology of this work corresponds to the level of development of modern linguistics in the context of the growing interest in the study of values through language. The comparative study of lingvoaxiological parameters in the gender aspect expands the applied toolkit of language science for analyzing modern communicative practices. Additionally, the specificity of chess enhances the potential of sporting discourse for conducting linguistic analysis, as it integrates features of intellectual sports, public media activity, and individual creativity. The mentioned discourse is a multi-level model of social interaction, within which key values and ways of their verbalization manifest clearly amidst high publicity and competitiveness. Furthermore, despite the increasing research interest in lingvoaxiology and gender linguistics, existing works tend to focus on the values of sports communication without considering the gender component or on the gender specifics of sports media without a deep linguistic analysis of value systems. The methods used in the work include the method of lingvoaxiological interpretation, comparative discourse analysis, and statistical data processing methods. The novelty of this work lies in the integration of three promising research approaches—lingvoaxiological, gender, and discursive—for the analysis of sporting discourse. An integrative model is created to study how fragments of the lingvoaxiosphere are formed under the influence of gender identity in the context of sports communication. As a result of the lingvoaxiological interpretation, which involved the use of multi-component lingvoaxiological analysis, relevant value parameters for sporting chess discourse were identified: the density of evaluative statements (high, medium, low), the polarity of the evaluation (predominantly positive, predominantly negative, parity of positive and negative), the target impact of the evaluation (informational-analytical, entertaining, phatic, expert (self-presentation) functions), ideological marking of the evaluation (marked, neutral). The feminine and masculine sporting chess discourse are characterized by similarities in terms of density and ideological marking of evaluative statements, and differences at the level of polarity and target impact of the evaluation.