Research on the International Dissemination Path of Chinese Culture under the Global Civilization Initiative: Based on the Practical Perspective of Chinese University Teachers

The Global Civilization Initiative provides ideological guidance and practical framework for the international dissemination of Chinese culture. Based on the practical perspective of Chinese university teachers and in combination with the theory of new humanism, this paper conducts research from three dimensions: the collaboration of communication subjects, the innovation of narrative strategies, and the deepening of technology application. By analyzing specific cases of university teachers in cross-cultural course design, digital communication practice, and international cooperation projects, this paper reveals the problems existing in the current communication path, such as insufficient subject linkage, rigid narrative mode, and shallow application of technology. It also proposes optimization strategies such as building a collaborative communication mechanism of "university - government - society", creating immersive cultural narrative scenarios, and developing an AI-enabled precise communication system, aiming to provide theoretical references and practical paths for enhancing the international communication effectiveness of Chinese culture.