Artificial intelligence in hotel marketing: enhancing customer experience and brand loyalty

Key Points

• The aim is to explore how artificial intelligence can enhance customer experience and foster brand loyalty in the hotel industry.
• Analyzed current trends in hotel marketing using AI
• Evaluated customer feedback regarding AI-driven services
• Conducted case studies on successful AI implementations
• AI-enhanced marketing strategies lead to improved customer satisfaction
• Increased brand loyalty was observed with personalized AI recommendations
• Hotels leveraging AI saw a measurable rise in repeat bookings

Abstract