What question did this study set out to answer?

The research examines how country and destination images impact tourists' intentions, factoring in familiarity.

March 14, 2026

The influence of country image and destination image on tourists behavioural intention: the moderating effect of destination familiarity

DWDimin WangMacau University of Science and Technology SLSiyu LongWestern Sydney University

Key Points

The research examines how country and destination images impact tourists' intentions, factoring in familiarity.
Examined the relationship between country image, destination image, and behavioral intentions of tourists.
Investigated the moderating role of destination familiarity in these relationships.
Destination image significantly influences tourists' behavioral intentions.
Familiarity with the destination enhances the impact of destination image on tourist intentions.

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Ask AI

Helpful

Bookmark

View Full Paper