Abstract In 1960 fall, the course counselors at Seton Hall University, South Orange, New Jersey notified the faculty of the School of Business Administration that accounting majors, outnumbered all other undergraduate majors. This required an immediate attempt to upgrade courses in the department, to make better use of accounting laboratory facilities and supplementing classroom lectures. The author served as coordinator of the university's business radio series, which used to broadcast a weekly half-hour program over the school's F.M. station. As moderator of the accounting club, the author felt that extracurricular activities could be extended further. He opines that undoubtedly, educational broadcasting over F.M. stations has a limited listening audience but the endeavor has been to maintain high standards, selecting topics that might stimulate the listener to further study. Accounting students as well as other business majors, who participated improved their abilities at self-expression in both preparing scripts and public speaking in front of a microphone. Most accounting students at Seton Hall learnt early in their college careers that their chosen field was attractive not only for the economic opportunities therein but also for the diversifled opportunities for self-development. The author suggests that the business radio series though, little explored, is potentially a very valuable tool for many people in accounting education.
Charles J. Weiss (Sun,) studied this question.