Mobile Mediascape: Leveraging Mobile Technology for Agricultural Information Dissemination in Senegal

Agricultural information dissemination in Senegal is crucial for improving crop yields and farmer livelihoods. Mobile technology offers a promising avenue to reach rural populations more effectively. A mixed-method approach combining surveys with qualitative interviews was employed. Data were analysed using thematic analysis for qualitative insights and logistic regression models for quantitative results. Mobile applications significantly increased the adoption rate of recommended agricultural practices by 40% among a sample of 200 farmers, with higher engagement observed in areas with better network connectivity. The findings suggest that mobile media platforms can be an effective tool for agricultural information dissemination, particularly when tailored to local contexts and improved network infrastructure is prioritised. Investment should be directed towards developing culturally relevant content and enhancing mobile service delivery in underserved regions of Senegal. Agricultural Information Dissemination, Mobile Technology, Senegal, Logistic Regression Model estimation used =argmin_ᵢ (yᵢ, f_ (xᵢ) ) +₂², with performance evaluated using out-of-sample error.