Greenwashing and its Relationship to Green Purchase Intention: a Systematic Literature Review and Research Agenda

Key Points

• The aim is to explore the relationship between greenwashing and consumers' intentions to purchase green products.
• Conducted a systematic literature review on existing research studies.
• Analyzed various articles related to greenwashing and purchasing behavior.
• Identified gaps in the current research for future exploration.
• Found a significant connection between perceived greenwashing and reduced purchase intention.
• Highlighted a lack of comprehensive studies addressing the impact of greenwashing.
• Outlined key areas for further research to better understand these dynamics.

Abstract