What question did this study set out to answer?

This research aims to explore how consumers decide to buy Hindustan Unilever Limited products online.

March 21, 2026Open Access

A study on consumer purchase behavior towards online hul products

Key Points

This research aims to explore how consumers decide to buy Hindustan Unilever Limited products online.
Examined consumer purchasing behavior through surveys and interviews
Analyzed factors like product quality and brand reputation
Studied online shopping trends compared to traditional retail
Identified key factors influencing online purchases as product quality and convenience
Found strong correlation between brand reputation and consumer trust
Noted the impact of secure payment options on buying decisions

Abstract

This study examines the purchasing behaviour of consumers towards Hindustan Unilever Limited (HUL) products through online shopping platforms. With the rapid growth of digital commerce, consumer buying patterns have significantly shifted from traditional retail stores to online platforms. The research aims to analyse the factors influencing online purchase decisions, including product quality, brand reputation, convenience, secure payment facilities, promotional communication, and delivery services

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Cite This Study

Tarunika et al. (Sun,) studied this question.

synapsesocial.com/papers/69be356f6e48c4981c673abe https://doi.org/https://doi.org/10.56975/jaafr.v4i3.505092

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