A Study on Consumer Behaviour Towards Online Shopping

The internet has significantly impacted worldwide cultural changes in mindset and actions.The rise of internet shopping has revolutionized the daily routines of ordinary individuals.A prominent development in the Indian digital market is the surge in online shopping.People frequently resort to online retail sites for their essential needs.The objective of this particular research is to identify the elements influencing consumers' perspectives on internet shopping, the incentives driving them to participate in online purchasing, and the obstacles they might face in the process.