The Study on Impact of Social Media Marketing on Brand Awareness With Special Reference to Tirupur City

Social media has become a popular space for people to communicate and share opinions. Businesses increasingly use these platforms to advertise their products and build relationships with customers. This study analyses the effect of social media marketing on brand awareness and consumers’ purchase intentions. The results suggest that creative brand content, customer engagement, brand reputation, and product accessibility help strengthen brand awareness and influence customers’ decisions to buy. The research looks into how social media influences brand awareness impacts customers’ buying intention. Furthermore, it shows that the extent of brand awareness can greatly influence customer’ purchasing decisions.