Environmental sustainability is extremely important today because the world is dealing with issues such as pollution, climate change, and natural resource depletion. People need to be more aware of the environment and change their daily habits to protect it. Advertising and communication are two ways to get people to change their behavior and send environmental messages. This study looks at how traditional advertising and digital storytelling can help the environment. There are many people who can see traditional ads like TV, radio, newspapers and billboards at the same time. Digital storytelling is the use of social media, videos, blogs, and other online platforms to tell stories and make people feel connected. The study looks at both strategies to see how well they work at raising awareness and encouraging people to act in ways that are good for the environment. It also looks at how these strategies could work together to make campaigns for the environment more effective. The study's findings can assist businesses and marketers in developing better ways to communicate with the people about environmental protection.
Kadam et al. (Thu,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: