In this paper, an attempt has been made to study the consumer preference towards soft drinks and the factors influencing their buying behavior. Soft drinks have become one of the most popular beverages among consumers across different age groups. Various factors such as taste, brand image, price, packaging, availability, and promotional activities play an important role in shaping consumer preferences and purchase decisions. The study mainly focuses on understanding consumer behavior with respect to soft drink consumption and brand choice. Data were collected through a structured questionnaire from consumers belonging to different demographic groups. The research highlights the importance of product attributes and marketing strategies in influencing consumer satisfaction and brand loyalty in the beverage market.
Dr.R.Marisakthi et al. (Sun,) studied this question.