The aim of this research was to identify lexical, grammatical, stylistic, and cultural changes that have occurred under the influence of digital discourse, as well as to explore the specifics of these processes in different language systems. The study’s methodology was based on a comprehensive analysis of digital texts in English, Ukrainian, Albanian, and Uzbek. A comparative method was used to establish common and distinct features in the transformation of language norms under the influence of digital media. Content analysis was also applied to examine lexical and stylistic changes in various types of texts, including news articles, blogs, analytical materials, and entertainment content. The results of the study showed that digital media has caused significant changes in the language environment, such as the expansion of vocabulary through the borrowing of Anglicisms, simplification of grammatical structures, modification of stylistic norms, and the adaptation of written communication to digital formats. Languages integrated digital changes differently: English via natural spread; Ukrainian by preserving unadapted borrowings; Albanian through partial morphological integration; and Uzbek by retaining Anglicisms (especially, in tech/media), alongside phonetic/morphological adaptations.
Kashah et al. (Fri,) studied this question.