Abstract The rapid growth of digital financial platforms has significantly transformed investment behaviour, particularly among young investors. Online trading applications, robo-advisory services, and mobile investment platforms have increased accessibility to financial markets. This study examines the impact of digital financial platforms on investment behaviour among young investors in India. A structured survey was conducted among 230 respondents aged between 18 and 30. Regression and correlation analyses were used to examine the relationship between digital platform usage and investment decision-making. The results indicate that ease of access, technological convenience, and information availability significantly influence investment participation. However, increased accessibility also leads to higher speculative trading behaviour. The findings highlight the need for balanced regulatory frameworks and financial education to ensure responsible investment behaviour.
Vipul V. Nimbalkar (Sat,) studied this question.