A Comprehensive Analysis of Shared Challenges and Needs across U.S. Grape and Wine Regions

Abstract Background and goals Regardless of location, United States grape and wine industry stakeholders can experience similar challenges; however, distinct needs arise due to diverse climates and production systems employed. This work sought to quantify industry needs and challenges to better develop research, extension, and educational programming on national and regional levels. Methods and key findings A team of specialists from land grant universities across the U.S. assessed winegrape industry challenges and needs in three areas: viticulture, enology, and wine business and marketing. Information was gathered through an online survey distributed to grape and wine industry stakeholders across the nation. This was followed by regional focus group meetings to gather more detailed data based on survey results and to add context to industry concerns. Common themes emerged across the U.S. regions for viticulture, enology, and wine business and marketing. Pest and disease management were the main viticulture challenges. Enology challenges included acidity and microbial spoilage management. Wine business and marketing concerns focused on evolving consumer preferences. Conclusions and significance All focus groups noted the need for more targeted research and extension programs to address these primary challenges and local concerns. These findings may be used by others to develop vineyard production resiliency, winemaking techniques necessary to increase wine quality, and business and marketing strategies to reach more consumers.