What question did this study set out to answer?

This research aims to examine how the credibility of digital advertising influences consumer purchase decisions.

March 27, 2026Open Access

Digital Advertising Credibility and Consumer Purchase Decisions

Key Points

This research aims to examine how the credibility of digital advertising influences consumer purchase decisions.
Analytical review of existing UGC-CARE journal references
Evaluation of consumer responses to digital advertisements
Assessment of advertising credibility metrics
Stronger credibility in digital ads correlates with increased purchase intent
Consumers prefer ads from reputable sources
Credible digital advertising leads to more trust in brands

Abstract

UGC-CARE list, New UGC-CARE Reference List, UGC CARE Journals, ugc care list of journal, ugc care list, UGC Approved list, list of ugc approved journal, ugc approved journal,IJRAR - international Research Journal,IJRAR.ORG,Ijrar.org, International Journal of Research and Analytical Reviews (IJRAR) , UGC Approved journal, ugc approved,ugc, ugc certify, publish free of cost, free publication, UGC and ISSN Approved , International Peer Reviewed, Open Access Journal , e ISSN 2348 –1269, Print ISSN 2349-5138, ISSN: 2348 –1269, Impact Factor : 5.75 , E- journal, Low Cost INR 500, Free Publication

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Discussion

Authors

Ashok Kumar Verma

ROHAN AGRAWAL

Journals

INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS

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References and Citations

Connected Papers

Building similarity graph...

Analyzing shared references across papers

Digital Advertising Credibility and Consumer Purchase Decisions

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Authors

Journals

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References and Citations

Citation Network

Connected Papers

Discussion

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