AbstractThe goal of this study is to analyse the impact ofArtificial Intelligence (AI) on customer satisfaction inIndian banks. Most of the Indian banks are nowadopting AI with the advancement of digital banking.Technologies like chatbots, automatic answeringservices, and even predictive analysis can assist banksin meeting customer demands more precisely andpromptly. All of these needs help in providing quicker,round-the-clock services, and personalized banking.The study is based on both surveys and casestudies conducted on major Indian banks like SBI,HDFC, and ICICI to gauge customer reactionstowards AI-enabled services. The analysis indicatesthat the majority of customers tend to enjoy AIservices as they save time and ease banking.Nevertheless, other customers do experiencechallenges especially with regard to data securityconcerns, lack of understanding of digital interfaces,and the need for an actual human presence duringintricate situations. The paper concludes that AI isincreasingly exerting influence on customer satisfactionin the banking sector in India
Dr et al. (Wed,) studied this question.