This paper attempts to identify the decision structure of the destination choice behavior of shopping complex visitors on non-work days. A shopping complex (SC) is defined here as a compound activity site where a large-scale supermarket and smaller speciality stores are located. Because such an SC is competitive with the downtown shopping area, it is important to analyze the properties of shopping activity and travel linkages. In this paper, binary logit models are estimated to represent the destination choice between the SC and the downtown area. The attributes described in the stated preference questions include the parking charge and waiting time for parking downtown, and land-use conditions at both destinations. The results obtained from the model estimation show that these attributes, as well as the life cycle stage, level of income and temporal and spatial constraints of visitors, strongly influence decision making.
Kazuo Nishii (Sun,) studied this question.
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