What question did this study set out to answer?

The research aims to explore the antecedents and activities influencing social selling in professional sports clubs, along with the resulting outcomes.

April 6, 2026

Antecedents, Activities and Outcomes of Social Selling in Professional Sports Clubs

Key Points

The research aims to explore the antecedents and activities influencing social selling in professional sports clubs, along with the resulting outcomes.
Qualitative analysis of social media strategies
Case studies of various professional sports clubs
Surveys to assess the impact of social selling activities
Increased fan engagement and loyalty through social selling activities
Enhanced revenue generation linked to effective social selling strategies
Identification of key activities that drive successful outcomes in social selling

Abstract

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