Cloud-based business intelligence in an E-commerce environment for small and medium-sized enterprises

Key Points

• The aim is to investigate how cloud-based business intelligence can enhance the e-commerce capabilities of small and medium-sized enterprises.
• Literature review of existing cloud computing applications
• Analysis of business intelligence tools for e-commerce
• Assessment of SMEs' operational performance metrics
• Cloud-based business intelligence improves data accessibility for SMEs
• Enhanced decision-making capabilities reported due to real-time data analysis
• Significant increase in sales performance metrics noted among adopters

Abstract