Development and validation of an e-commerce service quality measurement instrument for the food and beverage industry

Key Points

• This research aims to develop and validate a measurement instrument for assessing e-commerce service quality in the food and beverage industry.
• Developed a comprehensive questionnaire to assess service quality dimensions.
• Conducted surveys among food and beverage consumers to gather data.
• Utilized statistical methods to ensure the validity and reliability of the instrument.
• Identified key dimensions of e-commerce service quality specific to the food and beverage sector.
• Validated measurement instrument demonstrated strong reliability across diverse consumer groups.
• Findings suggest significant correlations between service quality and consumer satisfaction.

Abstract