A Study on Online Consumer Behavior and Satisfaction: Evidence from Amazon

This study examines customer satisfaction in relation to the services provided by Amazon as a leading e-commerce platform. The research focuses on understanding consumer purchasing behavior, service quality, and the factors influencing overall satisfaction levels. With the rapid growth of online shopping, customers increasingly depend on convenience, wide product availability, competitive pricing, and reliable delivery services. A descriptive research design is adopted, and data is collected from users to evaluate their experiences and expectations. Key dimensions such as website usability, product quality, delivery performance, payment security, and customer support are analyzed to assess their impact on satisfaction and customer loyalty. The findings indicate that a positive shopping experience plays a significant role in encouraging repeat purchases and building long-term trust.