This independent research paper examines the digital transformation of the UK fast-moving consumer goods supply chain from the vantage point of a growth strategist. It argues that technologies such as artificial intelligence, blockchain, the Internet of Things, and warehouse robotics are no longer back-office utilities but now define marketing strategy, customer experience, and environmental reporting in ways that materially affect brand equity. Drawing on industry data and UK case evidence from Tesco, Ocado, and The Hut Group, the paper maps gains and losses across four stakeholder groups: large FMCG firms, SMEs, logistics workers, and consumers. It finds that while digitisation improves traceability, agility, and ESG credibility, it also deepens structural inequalities for smaller suppliers and low-skilled workers. The paper closes with strategic recommendations for firms pursuing responsible adoption: modular pilots, cross-functional alignment between marketing and supply chain teams, cybersecurity by default, and SME inclusion as a condition of long-term sectoral stability. The work is positioned for growth leaders being asked to justify supply chain investment in commercial terms.
Adewole Oduwole (Sun,) studied this question.