This research examines the pragmatic structure of advertising speech in English and Uzbek mass media from a comparative and linguocultural perspective. Advertising discourse is a powerful communicative tool that influences consumer behavior, social values, and cultural perceptions. The study focuses on how pragmatic mechanisms such as implicature, presupposition, and speech acts function in advertising texts across two different linguistic and cultural systems. The aim of the research is to identify and analyze the similarities and differences in the pragmatic organization of advertising speech in English and Uzbek media. The study applies qualitative methods, including discourse analysis, comparative analysis, and pragmatic interpretation of advertising materials collected from television, social media, and print sources.
R.B. Askarova (Sat,) studied this question.