Assessing the factors influencing the adoption of artificial intelligence in advertising within the public sectors

Key Points

• This research aims to identify the key factors that influence the adoption of artificial intelligence in advertising within public sectors.
• Analysis of existing literature on AI adoption in advertising.
• Surveys or interviews with stakeholders in public sector advertising.
• Evaluation of case studies on successful AI implementation.
• Identified critical factors such as cost, technology readiness, and training.
• Highlights the importance of organizational support for AI initiatives.
• Suggests that effective communication significantly enhances adoption rates.

Abstract