Barking up the right tree

Key Points

• To explore the transformation of Mainline Optical Connections into a recognized optical supplier.
• Observational analysis of Mainline Optical Connections' business practices.
• Review of award criteria and assessment of company changes.
• Interviews with stakeholders to gather insights on the transformation.
• Mainline Optical Connections was awarded Optical Supplier of the Year.
• Noteworthy changes in business strategies enhanced their market position.
• The company's reputation improved significantly among opticians.