Purpose: Recently, digital technology have been developed and affecting the industry and companies as a whole. With the newly introduced digital technology, competitive digital conversion companies are emerging one after another through new business models and improved corporate processes, leading the digital economy. Companies are aware of these changes and are scrambling to plan and implement digital transformation strategies. This study studied how companies should adapt digital transformation in order to lead to successful performance. Research design, data, and methodology: As an exploratory approach to the digital transformation approach strategy was needed, a research method was used to describe various data as examples by analyzing them in depth through literature research. In order to increase the reliability and validity of the study, five experts in digital transformation were formed to analyze academic data and check corporate cases. Results: In our study, we confirm that the each succecss case we found follow the three stage of digital transformation; Digitization, Digitalization and Digital transformation. Also we confirm the concepts of the seven vector of digital transformation can explain in-field case well. the seven vector of digital transformation include Scale without Mass, Panoramic Scope, Speed: Dynamics of Time, Intangible Capital and The New Sources of Value Creation, Transformation of Space, Empowerment of The Edges, Platforms and Ecosystems. Implications: Rather than looking at the strategic direction of digital transformation, companies are introducing digital transformation focusing on existing or advanced digital technologies. Digital transformation cannot succeed with simple digital technology, with connectivity and intelligence at the core, and it is important to set the stage and direction of digital transformation after analyzing the potential of markets and companies.
Lee et al. (Sun,) studied this question.