The impact of language style and reviewer disclosure on online review credibility: a language expectancy theory approach

Key Points

• This research aims to understand how variations in language style and the disclosure of reviewer identity influence the credibility of online reviews.
• Analyzed the impact of different language styles on perceived credibility of reviews.
• Examined the effect of reviewer disclosure on consumer trust.
• Utilized language expectancy theory as a framework for analysis.
• Language style significantly influences perceived credibility of online reviews.
• Reviewer disclosure enhances the credibility perception amongst consumers.
• Findings indicate a strong interaction between language style and disclosure affecting trust.