—Artificial Intelligence (AI) has significantly trans-formed various industries across the globe, and commerce is no exception. In the context of India, AI has become a driving force behind innovations in e-commerce, financial services, sup-ply chain management, marketing, and customer engagement. This research paper aims to explore the current applications, challenges, and future trends of AI in Indian commerce, with a particular focus on its role in enhancing customer experience and operational efficiency. By analyzing key sectors such as e-commerce, fintech, logistics, and marketing, the paper discusses how AI technologies like machine learning, natural language processing, and robotics are revolutionizing the business land-scape. Additionally, the study examines the challenges faced by Indian businesses, such as data privacy issues, the need for skilled workforce, and infrastructural limitations. Finally, the paper delves into future AI innovations, such as hyper-personalization, autonomous retail, and voice commerce, and the potential impact these developments will have on India’s commercial ecosystem. The findings suggest that while AI has immense potential, careful policy frameworks, investment in skill development, and ethical considerations are essential for maximizing its benefits in India.
Kumar et al. (Thu,) studied this question.