TikTok Exposure Among Learners: Its Effect on their Well-Being and Academic Behavior

This study aimed to determine the effects of TikTok exposure on the well-being and academic behavior of learners in public schools in Candijay District during the school year 2023–2024. The sample consisted of 300 participants, including 220 learners from Grades 5–6 and 80 senior high school students from Grades 11–12, selected through purposive sampling. Specifically, the study examined the students’ profiles in terms of age, sex, grade level, frequency of use per day, and length of TikTok use. It also assessed the extent of TikTok exposure and the learners’ perceived well-being across academic, physical, psychological, self, social, and spiritual dimensions. Furthermore, it explored academic behavior, focusing on attendance and punctuality, class participation, preparation and organization, respect for others, time management, and study skills. A descriptive-correlational research design was employed, utilizing a survey questionnaire as the primary data collection tool. Findings revealed a significant association between learners’ well-being and age, indicating that well-being varies across age groups. However, sex, grade level, and length of TikTok use showed no significant influence on well-being. The results also indicated a significant positive relationship between well-being and academic behavior, suggesting that higher well-being is linked to better academic performance. In conclusion, TikTok exposure has a notable influence on learners’ well-being and academic behavior, although it is not the sole determining factor. Based on these findings, the study recommends implementing support systems such as mentorship programs and improved communication channels, as well as encouraging learners to engage in self-care practices to enhance both well-being and academic outcomes.