The study aimed to identify the peculiarities of the influence of digital technologies on the evolution of linguistic worldviews by analyzing changes in language production, evaluative polarity, and the semantic organization of speech across different types of text environments. The study was conducted as a controlled experimental intergroup comparison involving native speakers of Ukrainian who interacted with both digital and non-digital informational texts. Quantitative indicators of lexical diversity, utterance length, evaluative markedness, and associative network parameters were used for analysis, along with qualitative analysis of semantic shifts and linguistic norm variability. The results showed that there are systemic differences in language production across discursive environments. Interaction with digital texts is accompanied by a decrease in lexical differentiation, an increase in the evaluative and emotional components of speech, and an increase in the density of associative networks, with a simultaneous narrowing of conceptual detail. The semantic-axiological shifts identified indicate a transformation in the ways of conceptualizing reality and a stabilization of subjective-evaluative interpretations in linguistic worldviews in the context of digital communication. The results are consistent with the principles of cognitive linguistics and theories of digital discourse, while refining them based on empirical data from an experimental study.
Терехова et al. (Sun,) studied this question.