Introduction Advanced Traveler Information Systems (ATIS) provide real-time route and traffic data to drivers, allowing them to adjust travel based on shared insights. This study examines the factors influencing ATIS adoption and employs a Dynamic Traffic Assignment (DTA) model to evaluate varying levels of information access within the Bucaramanga Metropolitan Area. Methods To achieve this, surveys were designed to identify the variables affecting drivers' route choice behavior. Based on these insights, key variables for ATIS acceptance were defined, and seven DTA scenarios were simulated under specific assumptions of guidance acceptance or rejection. Results The results indicate that drivers primarily consult ATIS to avoid congestion, save time, and navigate unfamiliar routes. Consequently, utilizing this real-time information increases travel speeds and reduces incident-related congestion. However, a critical efficiency threshold emerged: performance improvements are strictly limited to a 0-30% acceptance rate locally and 0-50% network-wide. When over 50% of drivers act on ATIS guidance, overall network performance declines. Discussion This finding highlights the necessity of careful monitoring and strategic traffic management to prevent secondary congestion on alternative routes. Conclusion Ultimately, while providing real-time information effectively mitigates traffic incidents, the benefits of ATIS are non-linear. Maximizing urban network efficiency requires strategically managing information distribution to keep user acceptance within these optimal local and global thresholds.
Báez et al. (Wed,) studied this question.