At the international level, heritage is widely recognised as a critical component of sustainable development. However, in South Asian countries such as Pakistan, India, and Bangladesh, historic cities continue to struggle to preserve and integrate built heritage amid rapid urbanisation, socio-economic transformation, and evolving contemporary urban demands. Heritage places in these contexts are shaped by complex interrelations between collective memory, the built environment, and socio-cultural identity. Yet, conservation practices have been mainly implemented through fragmented, building-by-building approaches that neglect urban-scale coherence and intangible cultural dimensions. This article addresses this gap by examining adaptive reuse as a value-based conservation strategy in historic urban quarters, where heritage serves as both a repository of cultural memory and a catalyst for sustainable, experience-based tourism. Drawing on qualitative fieldwork, heritage value assessment matrices, and doctoral research, this study uses the Saddar Bazaar Quarter in Karachi, Pakistan, as a case study to explore how tangible and intangible heritage values can be systematically integrated into conservation and regeneration processes. The findings demonstrate that heritage-led adaptive reuse, when embedded within a comprehensive urban-scale conservation framework, can sustain everyday socio-cultural practices, reinforce local identity, and enhance the legibility of historic urban environments. Rather than positioning tourism as a primary driver, the study shows that culturally sensitive and community-oriented tourism emerges as an outcome of successful heritage integration, grounded in lived urban experience rather than commodified representation. Based on these insights, the article proposes a value-based integration framework that aligns heritage conservation, adaptive reuse, and sustainable tourism within historic urban quarters. The framework offers transferable methodological guidance for revitalising heritage places and collective memories, while providing policy-relevant insights for heritage governance that support sustainability objectives, community resilience, and inclusive urban regeneration in post-colonial contexts.
Akbar et al. (Thu,) studied this question.