What question did this study set out to answer?

The aim is to design and develop a customer data platform to enhance personalized marketing for loyalty programs.

April 26, 2026Open Access

Repository Copy of: Design and Development of a Customer Data Platform for Loyalty Programs: Data Deduplication and Personalized Marketing Infrastructure

Key Points

The aim is to design and develop a customer data platform to enhance personalized marketing for loyalty programs.
Development of data deduplication methods to ensure unique customer entries.
Implementation of personalized marketing strategies utilizing the customer data platform.
Successfully created a framework for managing customer data to optimize marketing efforts.
Enhanced loyalty program effectiveness through targeted marketing.

Abstract

This record is a repository-preserved copy of an article originally published in The European Journal of Research and Development by Orclever Science it is not the version of record, and Zenodo is not the publisher of this work. Version of Record (primary publication): https://doi.org/10.56038/ejrnd.v5i1.732 Publisher: Orclever Science & Research Group. Journal: The European Journal of Research and Development. For citation, please use the Crossref DOI and the journal citation above — not the Zenodo DOI.

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