What question did this study set out to answer?

The aim is to develop a framework that assists managers in optimizing reward structures for customer loyalty programs.

April 26, 2026Open Access

Repository Copy of: A Decision Support Framework for Customer Loyalty Program Managers: Reward Mix Optimization

Key Points

The aim is to develop a framework that assists managers in optimizing reward structures for customer loyalty programs.
Development of a decision support framework for program managers
Analysis of reward mix strategies
Illustration of optimization techniques
Identified key factors influencing loyalty reward effectiveness
Provided an actionable framework for managers to enhance program outcomes
Demonstrated potential improvements in customer retention rates

Abstract

This record is a repository-preserved copy of an article originally published in The European Journal of Research and Development by Orclever Science it is not the version of record, and Zenodo is not the publisher of this work. Version of Record (primary publication): https://doi.org/10.56038/ejrnd.v5i1.679 Publisher: Orclever Science & Research Group. Journal: The European Journal of Research and Development. For citation, please use the Crossref DOI and the journal citation above — not the Zenodo DOI.

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