Impression of perceived opportunity and perceived enjoyment on customer engagement in online buying of electronic wearables

Key Points

• To investigate how perceived opportunity and enjoyment affect customer engagement in online shopping.
• Quantitative analysis of customer attitudes towards electronic wearables
• Surveys assessing perceived opportunity and enjoyment
• Evaluation of engagement metrics in online buying contexts
• Increased perceived opportunity and enjoyment positively influence customer engagement
• Shopping experience improvement noted in the context of electronic wearables

Abstract