A Study on Customer Satisfaction of Mobile Banking with Special Reference to Coimbatore City

This study examines customer satisfaction with mobile banking services, with special refer-ence to Coimbatore City. With the rapid growth of digital technology and increased smartphone penetration, mobile banking has become an essential service in the banking sector. The study aims to analyze the level of customer satisfaction, identify the factors influencing user experience, and understand the challenges faced by customers while using mobile banking applications. Primary data was collected through structured questionnaires from mobile banking users in Coimbatore City, and appropriate statistical tools were used for analysis. The findings reveal that convenience, security, ease of use, and service quality significantly influence customer satisfaction. However, issues such as technical glitches, network problems, and security concerns continue to affect user experience. The study suggests that banks should enhance app performance, strengthen security features, and provide better customer support to improve overall satisfaction. This research contributes to understanding customer perceptions and offers insights for improving mobile banking ser-vices in urban areas.