This study explores modern approaches and emerging trends in financial management of enterprises in the digital economy. Particular attention is paid to the transformation of financial management systems under the influence of digital technologies, including automation, big data analytics, and cloud computing. The research is based on analytical and comparative methods, which allow identifying key factors influencing enterprise performance and financial efficiency. The findings indicate that the integration of digital tools with traditional financial management practices significantly enhances decision-making processes, improves operational efficiency, and strengthens enterprise competitiveness. The study highlights the importance of adopting innovative financial strategies and digital solutions to ensure sustainable development in a rapidly changing economic environment.
Haji et al. (Wed,) studied this question.